Jay Lee, President and Chief Executive Officer of By Design International Ltd. is the focus of the New York Business section of one the area’s largest Korean-American newspapers, the Joong Ang Daily. Lee’s in-depth interview with the paper delves into the history of By Design, from its roots as a budding company in 1994 to the $200 million operation it is today.

Lee tells the paper that constant reevaluation is the key to success in the marketplace. “When By Design was just three years old, sales hit over $100 million and I thought to myself, ‘At this rate, we’re going to be in trouble if we don’t have the infrastructure to support a bigger operation.’ So, we began restructuring everything from our decision making processes to our staff by bringing in top talent in the industry. This new structure helped us stay in business after the September 11th attacks. We even introduced a new division in a time when many of our competitors were still struggling after the economic slowdown following the terrorist attacks.”

About By Design International Ltd.
By Design is a rapidly growing apparel business that designs and markets an extensive range of branded active wear and contemporary apparel for the pre-teen, teenage, young girl, and women markets. With company sales, including affiliates, of approximately $200 million, a growing portfolio of brands, industry leading management and an experienced professional staff, By Design continues its dynamic growth.

The Company's products can be found in more than 10,000 department, specialty, mass merchandiser and discount stores throughout the United States and Canada. The Company's sportswear is designed to combine classic American styling with the use of fashion trends from Europe as well as unique details, so as to provide a fresh and updated look for customers who desire high quality, fashion-basic clothing at competitive prices.

The Company designs and markets its lines in three major businesses: missy, juniors, and tweens. The Company’s missy business includes the By Design, Carolyn Taylor, Debbie Morgan, Madison Lilly, and Miss Guided brands, its junior business includes the Love By Design, So It Is, and Truth or Dare brands and its tween business includes the Love & Dreams, and Hola Lola brands and the Love By Design tween line.

For more information, please contact By Design International Inc. at: 
www.bydesignllc.com
info@bydesignllc.com
(212) 500-4400 or (201) 649-9300