12/01/06

     
By Design International Ltd. Introduces New Website
     

Jay Lee, President and Chief Executive Officer of By Design International Ltd. stated, “We are pleased to announce that our new, second generation web site has become operational as of today. This new site is intended to provide the most up to date information regarding our company to our customers, employees, and those individuals searching for a career with one of the most dynamic companies in the fashion business, and to our friends.” 

She went on to say, “This web site reflects the professionalism of our company, the dedication of our staff, and the constant drive of our consultants who, with members of our staff, participated in the site’s overall design. Special thanks to 180 Interactive, a boutique interactive marketing firm who designed and developed the site. We are proud to dedicate this new site to all those people who have helped us develop our truly unique company.”

About By Design International Ltd.
By Design is a rapidly growing apparel business that designs and markets an extensive range of branded active wear and contemporary apparel for the pre-teen, teenage, young girl, and women markets. With Company sales, including affiliates, of approximately $200 million, a growing portfolio of brands, industry leading management and an experienced professional staff, By Design continues its dynamic growth.

The Company's products can be found in more than 10,000 department, specialty, mass merchandiser and discount stores throughout the United States and Canada. The Company's sportswear is designed to combine classic American styling with the use of fashion trends from Europe as well as unique details, so as to provide a fresh and updated look for customers who desire high quality, fashion-basic clothing at competitive prices.

The Company designs and markets its lines in three major businesses: missy, juniors, and tweens. The Company’s missy business includes the By Design, Carolyn Taylor, Debbie Morgan, Madison Lilly, and Miss Guided brands, its junior business includes the Love By Design, So It Is, and Truth or Dare brands and its tween business includes the Love & Dreams, and Hola Lola brands and the Love By Design tween line.

For more information, please contact By Design International Inc. at: 
www.bydesignllc.com
info@bydesignllc.com
(212) 500-4400 or (201) 649-9300