Some areas around the country are still experiencing strong seller’s markets. Whether the market is “hot” or “cool”, be aware of the following pitfalls that always lead to a languishing listing.

PRICE: Even in strong markets, a home that is priced too high is a home that will take too long to sell. Listings generate the highest amount of interest when they’re brand new. Lowering your price later still won’t attract as many buyers as you would have just by pricing it right from the beginning.

LOCATION: Hot markets encourage people to give more consideration to the outskirts, or to tolerate noisy highways or uninspired views. In cooler markets, however, you can’t really do much about such a location. In this case it’s simply wise not to over-improve your home. Make sure yours still offers the best value against comparable homes in the neighborhood.

APPEAL: The biggest challenge is getting buyers into your home for a closer look. Invite them by keeping the lawn mowed, cleaning the windows, painting the front door. If your home’s best features are inside or out back, use a “virtual 360 degree” tour to promote it. Not so nice inside? Offer incentive to buyers in the form of decorating allowance.

Regardless of local market conditions, there are steps you can take to give your home an advantage over the competition.

Call one of our professionals today to obtain successful results including the highest price of your home.