If you are like most folks, You probably believe that print advertising is an excellent tool for marketing and selling your home. However, the ad does not sell the home, the sales person does! Print ads are written in a way to pique the prospect’s interest and contact the agent for more information.

That’s why the entire story is not included in the advertising.  By encouraging buyers to call for more details, the agent can then qualify them as simply “lookers” or as genuine “prospects.”  This is also how the agent discovers the particular desires and objections of the buyers, taking the opportunity to effectively promote the features of your property.

Keep in mind that ALL of the agent’s ads are working for you, even if yours is not prominently featured every time.  It’s been shown that few people buy the property they first called about.  Your home is promoted to anyone for whom it seems suitable, even if it’s not the one in which they first expressed interest.

Buyers regularly read every available real estate magazine and newspaper, and they’re looking to the local real estate authority to provide them with the best information and listings.  While ads are important, many buyers come from signs, referrals, other agents, and your agent’s list of ready-and-waiting prospects.  When you’re ready to sell, hire a DiTommaso sale professional, and take advantage of all these resources!