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Every Client is different. They come with different needs, present their own problems and need unique solutions. At George P. Clarke Advertising we understand that while every Client comes with particular challenges, we have a well thought out method to solve every one of them.
Each Client is assigned a Project Manager, sort of their own personal Concierge, who will be their principal contact at the agency and lead any projects to their successful completion. The Project Manager is backed up by whichever agency staff is needed to complete the job, like Creative, Strategic Planning, Media, etc.
As our team works on a project they typically follow this methodology:
- Understanding our Client's business, the industry segment and the marketplace.
- Evaluating the clients current marketing program.
- Researching the desired target and how best to reach them.
- Recommending the most effective solution, whether advertising, marketing or public relations.
- Executing the assignment in the quickest, most efficient and cost effective manner.
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