G.P. Clarke Advertising spearheads MLB, NBA
sports marketing agreement between Dorna USA and
client Hankook Tire America Corp. for 2006

Play ball! Thanks to a major league sports marketing sponsorship agreement  signed in late November 2005, G.P. Clarke Advertising’s longtime client Hankook Tire America Corp. will be more ubiquitous than ever on the court, and on the field. The Hankook Tire name will appear behind home plate in a total of 14 Major League Baseball team stadiums in 2006 and five NBA teams in the 2005-2006 season.

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The Sports Marketing Program features the Hankook Tire logo prominently displayed behind home plate and courtside, visible to fans and television cameras from coast to coast. The MLB signage rotates with other advertisers' signage throughout the game. It means billions of brand impressions, and another coup for G.P. Clarke Advertising!