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Bayonne, NJ – February 28, 2003 – Women in Bayonne now have a new shop in which to discover their new beautiful selves.

The Alter Hair Salon, located at 6 East 22nd Street in Bayonne, celebrates its Grand Opening with a Ribbon-Cutting on Wednesday, March 5th at 2:30 p.m.

Corine Ferriero, a Bayonne High School graduate, has been in business three weeks, but has been a hairdresser for eight years. Ms. Ferriero studied hair cutting and styling at the Learning Institute of Beauty Science in New Jersey, specializing in hair coloring.

“I’ve always wanted to be a hairdresser,” said Ms. Ferriero.
But that wasn’t always the case. As with many young women today, Corine Ferriero first entered college. This 29-year-old studied education for three years, yet found it was “hard to go through something when your heart isn’t in it.”

With a “very supportive” husband, Philip, and her dream in tow, nurtured by taking many advanced classes in New Jersey for hair cutting, Corine followed her heart and opened her own hair salon. She had managed salons in the past, which gave her the necessary wherewithal for managing her own. Essentially, Corine just had the “will to do it.”

Though the Alter Hair Salon is only open a scant three weeks, Corine already has developed a following. Best of all, she also already imagines expanding to provide “all your pampering in one spot.”

DEVELOPING AN “ALTER” EGO – Corine Ferriero named her new Bayonne-based place for unisex hair cuts, the Alter Hair Salon, from the Freudian term, believing that both men and women come to view themselves differently when coming in for a new hair style. Pictured at the Alter Hair Salon’s Grand Opening at 6 East 22nd Street are (L to R) Bayonne Town Center President Bernie Golomb, Bayonne Mayor Joseph V. Doria Jr., Alter Hair Salon owner Corine Ferriero, Lucy Montesano (mother), Philip Ferriero (husband), and Diane Montesano (aunt).

Michael O’Connor, executive director of the Bayonne Economic Development Corporation, stands in the second row (middle), and Bayonne Town Center Board Member Vito DeMarco, proprietor of Carvel, stands in the back, near the door.

The Bayonne Town Center Management Corporation is a non-profit organization that manages the day-to-day operations of the district between 17th and 30th Streets. Its mission is improving and enhancing the businesses within those areas. In addition to revitalizing the area, the corporation is also responsible for providing public relations, advertising, and business recruitment and retention for area merchants. For further information about the Town Center, please call 201-339-9409 or contact through the website, info@bayonnetowncenter.com.

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