George P. Clarke Advertising has a breadth of experience in many fields of Advertising and Marketing Communications. We specifically cater to and specialize in the following areas:
G.P. Clarke Advertising is a full-service financial services agency, providing a range of creative, administrative and media services, from copywriting and art direction to media buying, public relations and promotions, Internet/interactive capabilities, and more. We have a full staff of on-site professionals as well as a bank of freelancers with expertise in a wide range of fields. We’re small and lean, but we can handle any assignment, large or small.
We bring an extensive amount of experience to the field. Having been deeply involved in banking and financial services advertising and marketing for decades, we’ve worked with firms of varying sizes on everything from brand-building and product launches to full-fledged campaigns and broad-based promotional programs.
We’ve worked with commercial banks and community banks, savings and thrift institutions and investment firms to promote brand image, increase share of wallet and to increase the bottom line on all accounts. We devote the same level of creativity and expertise to every client, regardless of size or status.
We’ve created some visionary marketing programs for banks of virtually every deposit size. We’re specialists in devising successful database marketing, customer acquisition and customer profiling programs that make a real impact. In the last ten years we’ve helped our banking clients by focusing our efforts on customer segmentation and database marketing to help them gain a competitive edge. It has worked very well. Our clients have reaped significant rewards as a result — in the form of increased deposits, customer retention, and greater share of wallet. In fact, the top-two banks cited for Excellence in Direct Marketing by Harland Financial Solutions in 2003 happen to be clients of G.P. Clarke Advertising.
We change with the times, and our clients see results.
In advertising and in banking, timing is everything. This might be the perfect time for us to get together to assess your goals, and to see how we can help you to achieve them.
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