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Bayonne
is a densely populated city located in the heart of the New
York - New Jersey Metropolitan Region. Although the city is
on a peninsula, 689,430 people who live in Bayonne and surrounding
communities can easily reach the Bayonne Town Center within
20 minutes by car; 340,762 people can reach it within 15 minutes.
The
city’s transportation infrastructure is exceptional,
with access to Exit 14A of the New Jersey Turnpike and Interstate
Routes 78, and easy access to Routes 24, 1 & 9, 3, 440,
and 280. In addition, Bayonne is only 5 miles from Manhattan
through the Holland Tunnel and connects to Staten Island via
the Bayonne Bridge and Route 440. On April 15th, 2000 the
Hudson-Bergen Light-Rail Transit System opened, linking Bayonne
with residents and workers along the “Hudson River Gold
Coast” in Jersey City and Hoboken. It also provides
quick access to Manhattan by ferry service and Path trains.
Two light rail stations are now in operation at 34th Street
and 45th Street on Avenue E.. A new station at 22nd Street
and Avenue E will open in the Fall of 2003. Additionally,
there are bus stops along Broadway, Avenue C, and Kennedy
Boulevard connecting with Path Stations in Jersey City and
the Port Authority Bus Terminal in Manhattan. Furthermore,
Bayonne is just three miles from Newark International Airport.
Bayonne’s
Quality of Life:
From
a quality of life perspective, Bayonne stands out. It has
a deserved reputation for good schools and low crime. Recent
FBI statistics demonstrate that Bayonne’s crime rate
is the lowest in the Jersey City and Newark PMSAs . New Jersey
Monthly rated the state’s cities on their “livability”
and Bayonne ranked third highest, scoring best of the group
on crime and education.
Because
of the introduction of the Hudson Bergen Light Rail system,
it is an easy commute to office jobs in Hudson county and
a reasonable commute for those working in the western portions
of Midtown Manhattan. After the reconstruction of the PATH
line to a new transit hub near the old WTC site, Bayonne will
also be an attractive residential location for Lower Manhattan’s
office workers.
Open
space is important to New Jersey residents. Bayonne has numerous
and attractive waterfront open spaces, such as Kill Van Kull
Park, the 16th Street Park, Veterans Park and the Stephen
R. Gregg Hudson County Park. Furthermore, additional waterfront
open spaces, such as a golf course and more park land are
being developed. For example, what had been known in the community
as "the North 40" recently has been converted into
a 32-acre waterfront park that will be a sanctuary for birds
and have nature-walk trails. Known as the Waterfront Park
and Environmental Walkway, it is located immediately north
of the Stephen R. Gregg Hudson County Park.
Good
restaurants and shops add a lot to a community’s quality
of life and its desirability as a residential location. Bayonne
has a significant number of them -- many that deserve better
recognition and a wider client base.
A
very key component of a quality of life assessment is an evaluation
of a community’s housing stock. While much of Bayonne’s
housing stock is modest, lacking much architectural distinction
and comparatively old, it is in very good shape and lovingly
maintained. Walking down Bayonne's streets shows any visitor
that many of these structures have been devotedly and proudly
cared for. This obvious attention by Bayonne’s residents
proclaims to outsiders that residents care and that they are
“in charge of this place.”
Private
homes often are selling in the $350,000+ range, which demonstrates
that they are "substantial," yet still very affordable
compared to housing prices in such places as Cranford, Livingston,
Westfield, South Orange, Maplewood, etc.
Bayonne’s
quality of life and waterfront makes it a very desirable residential
location. Vacancies are few and quickly filled. While Bayonne’s
population only grew by 1.4% between 1990 and 2000, this can
be ascribed to an insufficient supply of housing. This situation
will be changing over the next five to seven years: a recent
report by DANTH, Inc. estimated that at least 7,000 new market-rate
residential units will be constructed in Bayonne during that
time period. About 2,000 units already are either in planning
or under construction. The report also estimated that the
people living in the new units will bring an additional $129
million in retail expenditure potential into Bayonne.
The
Bayonne Marine Ocean Terminal, a 437-acre deep-water port
facility, that was operated by the United States Army until
October 2001, now is the biggest and best development site
in New York Harbor. The Ocean Terminal has been renamed the
Peninsula at Bayonne Harbor and with its exciting views of
Lower Manhattan, the Statue of Liberty and the Verrazano Bridge,
it is expected that significant amounts of new residential
units and office space will be constructed there. This development
will bring thousands of new consumers with very comfortable
incomes into Bayonne. The Bayonne Local Redevelopment Authority
has been created to redevelop the site.
The
Town Center is the CBD and heart of Bayonne. The district
is pedestrian friendly with few “physical signs of disorder.”
Significant numbers of strolling shoppers can be observed
from morning through the early evening. The CBD’s appearance
was recently strongly enhanced. The City completed a street
improvement program along Broadway that repaved the roadbed,
put in new sidewalk pavers, planted trees and installed benches,
new trash baskets and new parking meters. The resulting improvements
in the area’s appearance have been popular with shoppers
and merchants alike. Furthermore, the Bayonne Town Center
SID, together with the City’s Office of Community Development,
has created an effective façade improvement program
to assist both the CBD’s current retailers as well as
new tenants. The City has adopted architect -created design
standards to guide the construction of any new storefronts
and the makeover of any existing building facades and storefronts
in the district. The façade program also offers property
and store owners a grant that matches 50% of the cost of their
improvements, with a maximum of up to $10,000 for most stores,
and up to $15,000 for corner stores.
Town
Center Market Information:
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The Bayonne Town Center can rival --and often surpass --
some of New Jersey’s most acclaimed downtowns as a
location where retailers can reach households with annual
incomes of $60,000 or more. For example, a report by DANTH,
Inc calculated that, based on 2001 estimates, within their
respective 10-minute drive sheds, downtown Red Bank had
17,574 households with annual incomes of $60,000 or more,
while the Bayonne Town Center had 17,507. Going out to their
respective 15-minute drive sheds, the report found that
a location in the Bayonne Town Center enabled retailers
to reach 46,037 households in the $60,000+ income group,
while downtown Red Bank’s retailers had the potential
of reaching 38,795 households.
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Bayonne is under-stored. The DANTH report also estimated
that at least $100 million is being spent annually by Bayonne’s
residents for GAFO merchandise purchased in other communities.
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Notable retailers in and near the Town Center include: Avenue
(Sizes Unlimited), Blockbuster, Blimpie, CVS, Dee &
Dee Stores, Dots, Duane Reade, Fabco Shoes, Foot Locker,
GNC, Haband, Joyce Leslie, Kentucky Fried Chicken, Mail
Boxes Etc., Make A Note of It, Mandee, Marty’s Shoes,
McDonald’s, Payless Shoe Stores, Radio Shack, Rennar
Dress Shop, Rite-Aid, Sasson’s Youth World, Shop-Rite,
and Walgreens.
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The Town Center has a number of high quality, reasonably
priced, family-oriented eateries that attract diners from
all over Bayonne as well as Jersey City and Staten Island.
Among them are San Vito, Café Ole, Chez Marie, Villa
Turino, Pompey Pizza, Benanti’s, Eat Rice, Big Apple,
Constantine’s, Rincon de Espana, Metropolitan Grill
and the Networking Café.
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The Bayonne Town Center is also a consumer and small business
banking center for South Hudson County, with 11 bank branches
along Broadway from 17th to 30th Streets. This concentration
of financial institutions not only attracts a substantial
amount of customer traffic, but also suggests that the community’s
wealth may be significantly greater than census data on
household incomes might suggest. As of June 30, 2002, Bayonne
had 20 banking branches located throughout the city with
total deposits of more than $1.27 billion.
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The “Mews,” a cluster of charming, boutique-type
retail operations and eateries has developed off of Broadway
on 22nd Street between Church Lane and Del Monte Drive.
This street will be a prime gateway to the Town Center from
the new light rail station.
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The Main Post Office at 26th Street and Broadway is a reliable
and steady source of customer traffic.
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The Bayonne Medical Center anchors the northern end of the
Town Center. It is the city’s largest employer, with
over 1,200 employees. It also generates a considerable amount
of visits to patients. In addition, it has a significant
flow of out-patients.
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A strong jewelry niche with 9 stores has developed in the
Town Center.
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The six fitness centers and day spas in the Town Center
have developed a significant niche that draws clients from
Bayonne, Jersey City and Staten Island. These operations
include: Dolphin Fitness, Vivian's Day Spa, European Day
Spa, The Forum, The Wellness Center, and Mid-City Gyms.
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The Town Center has ample parking, with 389 metered spaces
in municipal lots, 177 metered spaces along Broadway and
154 metered spaces on abutting side streets.
Trade Area Maps and Demographics:
Below
are links to maps and demographic information for 10, 15 and
20 minute travel sheds centered on the intersection of 25th
Street and Broadway in the heart of the Bayonne Town Center.
The travel sheds were computed by the drive-time program in
the Scan/US GIS using assumptions of heavy traffic. The data
are based on Scan/US estimates for census tracts for 2003.
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